Limitless Dreams. Limitless Possibilities.


BeProud was the first campaign following the launch of The Chahal Foundation in 2012. In fact, it was one of the main reasons Gurbaksh Chahal decided to set up the Foundation.

After witnessing the horrors of the 2012 Wisconsin Sikh Temple shooting, where white supremacists stormed into a peaceful Sikh temple and murdered six people, Gurbaksh couldn’t believe the immense racism he experienced growing up, still existed, and appeared to have escalated. 

This prompted a feeling that something had to change. 

Hate crimes, gun violence, and abuse have to be eliminated from our society. Everyone should have the freedom to live safely, happily, and the life they want to lead, whatever their religion, culture, nationality, or appearance.


No matter what we look like, where we live, or how much or little we have, it’s the one thing we all share. Our individual beliefs may be different, but the dream of happiness and a better life links us all.

This dream includes knowing that we are free to be who we are without fear. The BeProud movement is about turning that dream into reality. It transcends race, gender, culture, and religion. It will forever change how we see one another.

BeProud encourages people across the world to come together and make change happen. 

Our message is clear; stop hate, build hope, accept others for who they are, and set an example for future generations.

We launched the BeProud campaign on November 11th, 2012 across national TV and across social media. Many celebrities including Deepak Chopra, Jay Sean, and The Nelson Mandela Family also joined the movement to end hate.