2012
#BeProud founded
Born after the Wisconsin Sikh Temple tragedy with global solidarity partners.
Safety & justice
Belonging is everyone’s right.
#BeProud confronts hate with education, rapid response, and policy change so every community can live openly and safely.
Born after the Wisconsin Sikh Temple tragedy, our campaign partners with survivors, storytellers, policymakers, and allies worldwide.
Momentum
From tragedy to a global movement for belonging.
#BeProud channels grief into action—celebrating culture, protecting communities, and changing the systems that allow hate to thrive.
50+
Rapid response activations
Mobilized resources, legal support, and healing circles after hate incidents.
Millions
People reached worldwide
Campaign storytelling that celebrates identity and builds empathy.
24/7
Survivor support pathway
Warm handoffs to legal aid, counseling, and emergency assistance.
What we do
Education, support, and advocacy—braided together.
Education & awareness
Prevention begins with understanding. We equip classrooms, companies, and communities.
- Anti-bias and cultural competency trainings
- Curriculum support for schools and youth groups
- Storytelling campaigns celebrating Sikh, South Asian, and allied cultures
Community support
When hate strikes, we move fast with care, logistics, and solidarity.
- Rapid response playbooks for families and faith centers
- Healing circles, vigils, and wellness resources
- Emergency financial assistance and resource distribution
Policy advocacy
We transform outrage into systems change that protects communities long-term.
- Tracking hate-crime legislation and reporting standards
- Coalitions with civic, faith, and corporate leaders
- Briefings for lawmakers on lived experience and data
Origin story
From grief to global solidarity.
Founder Gurbaksh Chahal launched #BeProud on November 11, 2012—100 days after the Wisconsin Sikh Temple shooting that took six lives. Supported by voices like Priyanka Chopra, Deepak Chopra, and the Nelson Mandela family, the campaign transformed pain into a worldwide call for pride and protection.
Today #BeProud partners with schools, companies, faith communities, and lawmakers to ensure no one has to hide who they are to stay safe. Pride is power—and policy.
Take action
Stand with communities targeted by hate.
Report & document hate incidents
We help survivors file reports, connect with legal partners, and navigate next steps safely.
Host a BeProud teach-in
Bring our campaign toolkit to campuses, companies, and civic spaces. We provide content and speakers.
Fund cultural celebration
Underwrite storytelling, art installations, and media that reframe identity with pride.
Mobilize your platform
From executives to influencers, we co-create campaigns that move audiences to empathy and action.
Your move
Help communities live openly and safely.
Volunteer
Facilitate trainings, host dialogues, or contribute communications and legal expertise.
Take actionPartner
Co-create campaigns with your company, campus, or city to amplify pride over prejudice.
Take action