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Child protection and safety
Child protection

Protect childhood and confront exploitation.

The Be a Super Hero campaign calls communities to prevent child trafficking, support survivor-centered care, strengthen responsible partnerships, and pursue accountability.

Learn about the campaign, the principles behind long-term protection, and ways qualified volunteers and organizations can help.

Explore the mission

Programs, campaigns, and ways to take part.

Learn how this area of the Foundation's mission has developed, explore the initiatives connected to it, and find a practical next step.

01

Why Be a Super Hero was created

Campaign history

The campaign asks communities to confront the exploitation of children and reject the silence that allows trafficking to continue.

Its message extends beyond a single intervention: prevention, safety, healing, justice, and long-term opportunity all matter.

02

A continuum of protection

Program milestone

Effective child protection requires qualified organizations, careful coordination, survivor privacy, trauma-informed care, legal support, and sustained recovery resources.

The Foundation seeks responsible partnerships that clearly define roles and place the safety, dignity, and consent of survivors first.

  • Protect survivor identity, safety, privacy, and informed consent.
  • Work with qualified protection, recovery, health, legal, and law-enforcement partners.
  • Support long-term healing, education, and opportunity.
  • Communicate responsibly without sensationalizing survivors.

03

Awareness that leads to responsible action

Program milestone

Public awareness can help people recognize exploitation, report concerns through appropriate channels, and support organizations equipped to respond.

The campaign encourages thoughtful action and collaboration with professionals instead of placing survivors or volunteers at additional risk.

04

How supporters can help

Ways to participate

Professionals in safeguarding, law, health, technology, communications, education, and program delivery can share their expertise.

Organizations can propose a partnership, and donors can support the Foundation's child-safety mission.

Foundation initiatives

Explore the campaigns and programs.

Each page brings together the initiative's purpose, timeline, media, people, and opportunities to stay involved.

Child protection and safety
2016 onward

Be a Super Hero

The anti-trafficking campaign focuses on prevention, responsible partnerships, survivor-centered support, public awareness, and accountability.

Program milestone
Media and coverage

Learn more through campaign media and independent coverage.

These videos and articles provide additional context on the Foundation's initiatives and the communities and issues they address.